/* ─────────────────────────────────────────────────────────────
   Demo Sites — v4 "Editorial Precision"
   Instrument Serif × Space Grotesk
   Dark hero · warm surfaces · CSS counters · no emojis
   ───────────────────────────────────────────────────────────── */

/* ── Reset ──────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html {
    -webkit-text-size-adjust: 100%;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    scroll-behavior: smooth;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
input, textarea, button { font-family: inherit; }
::selection { background: var(--accent); color: #fff; }

/* ── Tokens ─────────────────────────────────────────────── */
:root {
    --surface: #fafaf8;
    --surface-warm: #f3f1ec;
    --dark: #0c0f14;
    --dark-elevated: #151921;
    --dark-card: #1a1f2b;

    --text: #1a1a1a;
    --text-muted: #5c5c5c;
    --text-subtle: #999;
    --text-inverse: #eeeeea;
    --text-inverse-muted: rgba(238,238,234,0.5);

    --accent: #2563eb;
    --accent-light: #3b82f6;
    --accent-dark: #1d4ed8;
    --accent-bg: rgba(37,99,235,0.08);
    --accent-glow: rgba(37,99,235,0.22);

    --cta: #16a34a;
    --cta-hover: #15803d;
    --cta-glow: rgba(22,163,74,0.3);
    --gold: #eab308;

    --border: #e8e6e1;
    --border-dark: rgba(255,255,255,0.07);

    --radius: 10px;
    --radius-lg: 16px;
    --radius-pill: 100px;

    --font-display: 'Instrument Serif', Georgia, 'Times New Roman', serif;
    --font-body: 'Space Grotesk', system-ui, -apple-system, sans-serif;
    --font-mono: ui-monospace, 'SF Mono', 'Cascadia Code', monospace;

    --max-width: 1100px;
    --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

/* ── Noise Overlay ─────────────────────────────────────── */
body::after {
    content: '';
    position: fixed;
    inset: 0;
    z-index: 9999;
    pointer-events: none;
    opacity: 0.018;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 512 512' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.65' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ── Typography ────────────────────────────────────────── */
body {
    font-family: var(--font-body);
    font-size: 1rem;
    line-height: 1.65;
    color: var(--text);
    background: var(--surface);
}
h1, h2 {
    font-family: var(--font-display);
    font-weight: 400;
    font-style: italic;
    line-height: 1.08;
    color: var(--text);
}
h3, h4 {
    font-family: var(--font-body);
    font-weight: 600;
    line-height: 1.3;
    letter-spacing: -0.01em;
}
h1 { font-size: clamp(2.8rem, 7vw, 4.5rem); }
h2 { font-size: clamp(1.8rem, 4.5vw, 3rem); margin-bottom: 0.5rem; }
h3 { font-size: 1.05rem; }
p { margin-bottom: 1rem; color: var(--text-muted); }

/* ── Layout ────────────────────────────────────────────── */
.container { max-width: var(--max-width); margin: 0 auto; padding: 0 2rem; }
section { padding: 6rem 0; }

/* ── Scroll Reveal ─────────────────────────────────────── */
.service-card, .trust-item, .contact-item, .proof-stat,
.review-card, .area-cities span {
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}
.service-card.visible, .trust-item.visible, .contact-item.visible,
.proof-stat.visible, .review-card.visible, .area-cities span.visible {
    opacity: 1;
    transform: translateY(0);
}
.service-card:nth-child(1), .proof-stat:nth-child(1) { transition-delay: 0s; }
.service-card:nth-child(2), .proof-stat:nth-child(2) { transition-delay: 0.08s; }
.service-card:nth-child(3), .proof-stat:nth-child(3) { transition-delay: 0.14s; }
.service-card:nth-child(4), .proof-stat:nth-child(4) { transition-delay: 0.2s; }
.service-card:nth-child(5) { transition-delay: 0.26s; }
.service-card:nth-child(6) { transition-delay: 0.32s; }
.review-card:nth-child(1) { transition-delay: 0.08s; }
.review-card:nth-child(2) { transition-delay: 0.18s; }

/* ── Section Headers ──────────────────────────────────── */
.section-header { text-align: center; margin-bottom: 3.5rem; }
.section-header-left { text-align: left; }
.section-label {
    display: inline-block;
    font-family: var(--font-body);
    font-size: 0.65rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.18em;
    color: var(--accent);
    margin-bottom: 0.75rem;
}
.section-label-light { color: var(--accent-light); }
.section-header-light h2 { color: var(--text-inverse); font-style: italic; }
.section-intro {
    max-width: 560px;
    margin: 0.75rem auto 0;
    font-size: 1.05rem;
    color: var(--text-muted);
    line-height: 1.7;
}
.section-header-left .section-intro { margin-left: 0; }

/* ── Hero ─────────────────────────────────────────────── */
.hero {
    position: relative;
    background: var(--dark);
    color: var(--text-inverse);
    padding: 8rem 0 7rem;
    overflow: hidden;
}
/* Accent gradient orb — positioned right */
.hero::before {
    content: '';
    position: absolute;
    width: 800px; height: 800px;
    right: -200px; top: -200px;
    background: radial-gradient(circle, var(--accent) 0%, transparent 70%);
    opacity: 0.1;
    pointer-events: none;
}
/* Grid texture */
.hero::after {
    content: '';
    position: absolute;
    inset: 0;
    background-image:
        linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px);
    background-size: 60px 60px;
    pointer-events: none;
}
.hero .container {
    position: relative;
    z-index: 1;
    max-width: 720px;
    margin-right: auto;
}
.hero-badge {
    display: inline-block;
    font-family: var(--font-body);
    font-size: 0.65rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.14em;
    color: var(--text-inverse-muted);
    border: 1px solid var(--border-dark);
    padding: 0.4rem 1.2rem;
    border-radius: var(--radius-pill);
    margin-bottom: 2rem;
}
.hero h1 {
    color: var(--text-inverse);
    margin-bottom: 0.4rem;
}
.hero-subtitle {
    font-family: var(--font-body);
    font-size: 1.1rem;
    color: var(--text-inverse-muted);
    font-weight: 500;
    margin-bottom: 1.5rem;
}
.hero-divider {
    width: 48px; height: 2px;
    background: var(--accent);
    margin-bottom: 1.5rem;
}
.hero-tagline {
    font-size: 1.05rem;
    color: var(--text-inverse-muted);
    font-style: italic;
    max-width: 480px;
    margin-bottom: 2.5rem;
    line-height: 1.7;
}
.hero-ctas { display: flex; gap: 1rem; flex-wrap: wrap; }

/* ── CTA Buttons ────────────────────────────────────────── */
.cta-phone {
    display: inline-flex; align-items: center; gap: 0.5rem;
    background: var(--cta); color: #fff;
    font-size: 0.95rem; font-weight: 600;
    padding: 0.85rem 2rem; border-radius: var(--radius);
    transition: all 0.3s var(--ease);
    position: relative;
}
.cta-phone::after {
    content: '';
    position: absolute; inset: 0;
    background: inherit; filter: blur(20px);
    opacity: 0.3; z-index: -1; border-radius: inherit;
    transition: opacity 0.3s var(--ease);
}
.cta-phone:hover { transform: translateY(-2px); }
.cta-phone:hover::after { opacity: 0.5; }
.cta-phone svg { width: 16px; height: 16px; fill: currentColor; }

.cta-secondary {
    display: inline-flex; align-items: center;
    background: transparent;
    color: var(--text-inverse); font-size: 0.95rem; font-weight: 600;
    padding: 0.85rem 2rem; border-radius: var(--radius);
    border: 1px solid rgba(255,255,255,0.18);
    transition: all 0.3s var(--ease);
}
.cta-secondary:hover {
    background: rgba(255,255,255,0.06);
    border-color: rgba(255,255,255,0.3);
    transform: translateY(-2px);
}

/* ── Proof Bar (floating between hero and content) ──── */
.proof-bar {
    position: relative; z-index: 10;
    padding: 0 2rem;
    margin-top: -2.5rem;
    margin-bottom: 1rem;
}
.proof-grid {
    max-width: var(--max-width);
    margin: 0 auto;
    background: var(--dark-elevated);
    border: 1px solid var(--border-dark);
    border-radius: var(--radius-lg);
    display: flex;
    justify-content: center;
    padding: 1.75rem 3rem;
    gap: 4rem;
    flex-wrap: wrap;
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
}
.proof-stat { text-align: center; }
.proof-number {
    display: block;
    font-family: var(--font-display);
    font-style: italic;
    font-size: 2rem;
    color: var(--accent-light);
    line-height: 1;
}
.proof-label {
    font-size: 0.65rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--text-inverse-muted);
    margin-top: 0.4rem;
    display: block;
}

/* ── Services (CSS counter grid) ──────────────────────── */
#services { background: var(--surface); }
.grid-services {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: var(--radius-lg);
    overflow: hidden;
    counter-reset: svc;
}
.service-card {
    counter-increment: svc;
    background: var(--surface);
    padding: 2.25rem 2rem;
    position: relative;
    transition: background 0.4s var(--ease);
}
.service-card:hover { background: var(--surface-warm); }
.service-card::before {
    content: counter(svc, decimal-leading-zero);
    font-family: var(--font-display);
    font-style: italic;
    font-size: 2.5rem;
    line-height: 1;
    color: var(--accent);
    opacity: 0.15;
    display: block;
    margin-bottom: 0.75rem;
    transition: opacity 0.4s var(--ease);
}
.service-card:hover::before { opacity: 0.35; }
.service-card h3 { color: var(--text); margin-bottom: 0.5rem; }
.service-card p { font-size: 0.9rem; margin-bottom: 0; line-height: 1.6; }

/* ── Trust / Why Choose ────────────────────────────────── */
.trust-section { background: var(--surface-warm); }
.trust-section .section-header { margin-bottom: 1rem; }
.trust-section .why-text {
    max-width: 650px;
    margin: 0 auto 3.5rem;
    font-size: 1.1rem;
    line-height: 1.8;
    text-align: center;
}
.trust-grid {
    display: grid;
    grid-template-columns: repeat(auto-fill, minmax(240px, 1fr));
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: var(--radius-lg);
    overflow: hidden;
}
.trust-item {
    background: var(--surface);
    padding: 2rem;
    text-align: center;
    transition: background 0.4s var(--ease);
}
.trust-item:hover { background: var(--surface-warm); }
/* Accent bar above each heading */
.trust-item h3::before {
    content: '';
    display: block;
    width: 24px; height: 2px;
    background: var(--accent);
    margin: 0 auto 0.75rem;
}
.trust-item h3 { margin-bottom: 0.5rem; color: var(--text); }
.trust-item p { font-size: 0.9rem; margin-bottom: 0; }

/* ── Reviews (dark with accent glow) ──────────────────── */
.reviews-section {
    position: relative;
    background: var(--dark);
    color: var(--text-inverse);
    overflow: hidden;
}
.reviews-section::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(ellipse 50% 60% at 50% 0%, var(--accent-glow) 0%, transparent 100%);
    pointer-events: none;
}
.reviews-section .container { position: relative; z-index: 1; }

.reviews-summary { margin-bottom: 2.5rem; text-align: center; }
.reviews-stars {
    font-size: 2rem; color: var(--gold);
    letter-spacing: 4px; line-height: 1; margin-bottom: 0.5rem;
}
.reviews-count {
    font-size: 0.9rem; color: var(--text-inverse-muted);
    font-weight: 500; margin-bottom: 0;
}

.reviews-quotes {
    display: grid;
    grid-template-columns: repeat(auto-fill, minmax(320px, 1fr));
    gap: 1.5rem;
}
.review-card {
    background: var(--dark-card);
    border: 1px solid var(--border-dark);
    border-radius: var(--radius);
    padding: 2rem;
    position: relative;
    transition: border-color 0.3s var(--ease);
}
.review-card:hover { border-color: rgba(255,255,255,0.14); }
/* Decorative quote mark */
.review-card::before {
    content: '\201C';
    font-family: var(--font-display);
    font-size: 4rem;
    line-height: 1;
    color: var(--accent);
    opacity: 0.2;
    position: absolute;
    top: 0.75rem; left: 1.5rem;
}
.review-card .review-stars {
    color: var(--gold); font-size: 0.8rem;
    letter-spacing: 2px; margin-bottom: 1rem;
    position: relative;
}
.review-card .review-text {
    font-size: 0.92rem; line-height: 1.7;
    margin-bottom: 1.25rem;
    color: rgba(238,238,234,0.8);
    position: relative;
}
.review-card .review-author {
    font-size: 0.72rem; font-weight: 600;
    color: var(--text-inverse-muted); margin-bottom: 0;
    text-transform: uppercase; letter-spacing: 0.08em;
}

/* ── Service Area ──────────────────────────────────────── */
.area-section { background: var(--surface); text-align: center; }
.area-cities { display: flex; flex-wrap: wrap; justify-content: center; gap: 0.5rem; }
.area-cities span {
    background: transparent;
    border: 1px solid var(--border);
    border-radius: var(--radius-pill);
    padding: 0.45rem 1.1rem;
    font-size: 0.82rem;
    color: var(--text-muted);
    font-weight: 500;
    transition: all 0.3s var(--ease);
}
.area-cities span:hover {
    background: var(--accent);
    color: #fff;
    border-color: var(--accent);
}

/* ── Contact ───────────────────────────────────────────── */
.contact-section { background: var(--surface-warm); }
.contact-wrapper {
    display: grid; grid-template-columns: 1fr 1fr;
    gap: 3.5rem; align-items: start;
}
.contact-info .section-intro {
    margin: 0.5rem 0 2rem;
    max-width: none;
}
.contact-details {
    display: flex; flex-direction: column;
    gap: 0.6rem; margin-bottom: 2rem;
}
.contact-item {
    display: flex; align-items: center; gap: 1rem;
    padding: 1rem 1.25rem;
    background: var(--surface);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    transition: border-color 0.3s var(--ease);
}
.contact-item:hover { border-color: var(--accent); }
.contact-item .contact-label {
    font-size: 0.6rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--accent);
    min-width: 56px;
    flex-shrink: 0;
}
.contact-item p { margin-bottom: 0; font-size: 0.92rem; }
.contact-item a { color: var(--accent); font-weight: 500; }
.contact-item a:hover { text-decoration: underline; }

.cta-call {
    display: inline-flex; align-items: center; gap: 0.5rem;
    background: var(--cta); color: #fff;
    font-size: 0.95rem; font-weight: 600;
    padding: 0.85rem 2rem; border-radius: var(--radius);
    transition: all 0.3s var(--ease);
    position: relative;
}
.cta-call::after {
    content: '';
    position: absolute; inset: 0;
    background: inherit; filter: blur(20px);
    opacity: 0.3; z-index: -1; border-radius: inherit;
}
.cta-call:hover { transform: translateY(-2px); }

/* ── Contact Form ──────────────────────────────────────── */
.contact-form-card {
    background: var(--surface);
    border: 1px solid var(--border);
    border-radius: var(--radius-lg);
    padding: 2.5rem;
    box-shadow: 0 24px 48px -12px rgba(0,0,0,0.08);
}
.contact-form-card h3 {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.4rem;
    font-weight: 400;
    margin-bottom: 2rem;
    text-align: center;
    color: var(--text);
}
.form-group { margin-bottom: 0.75rem; }
.form-input {
    width: 100%; padding: 0.75rem 1rem;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    font-size: 0.9rem;
    color: var(--text);
    background: var(--surface);
    transition: border-color 0.2s var(--ease), box-shadow 0.2s var(--ease);
    outline: none;
}
.form-input::placeholder { color: var(--text-subtle); }
.form-input:focus {
    border-color: var(--accent);
    box-shadow: 0 0 0 3px var(--accent-bg);
}
.form-textarea { resize: vertical; min-height: 72px; }
.form-submit {
    width: 100%; padding: 0.85rem;
    background: var(--accent); color: #fff;
    font-size: 0.95rem; font-weight: 600;
    border: none; border-radius: var(--radius);
    cursor: pointer;
    transition: all 0.3s var(--ease);
    margin-top: 0.5rem;
    position: relative;
}
.form-submit::after {
    content: '';
    position: absolute; inset: 0;
    background: inherit; filter: blur(20px);
    opacity: 0.25; z-index: -1; border-radius: inherit;
}
.form-submit:hover { transform: translateY(-2px); opacity: 0.92; }
.form-note {
    text-align: center; font-size: 0.72rem;
    color: var(--text-subtle); margin: 0.75rem 0 0;
}

/* ── Footer ─────────────────────────────────────────────── */
.site-footer {
    background: var(--dark);
    color: var(--text-inverse);
    padding: 3rem 0 5.5rem;
}
.footer-grid {
    display: flex; justify-content: space-between;
    align-items: center; flex-wrap: wrap; gap: 1.5rem;
}
.footer-name {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.15rem; margin-bottom: 0.2rem;
    color: var(--text-inverse);
}
.footer-tagline {
    font-size: 0.72rem; color: var(--text-inverse-muted); margin-bottom: 0;
}
.footer-links { display: flex; gap: 1.5rem; }
.footer-links a {
    font-size: 0.82rem; font-weight: 500;
    color: var(--text-inverse-muted);
    transition: color 0.2s;
}
.footer-links a:hover { color: var(--text-inverse); }
.footer-powered p {
    font-size: 0.72rem; color: var(--text-inverse-muted);
    margin-bottom: 0; text-align: right;
}
.footer-powered a { color: var(--accent-light); font-weight: 600; }
.footer-powered a:hover { text-decoration: underline; }
.footer-sub {
    font-size: 0.65rem; color: rgba(238,238,234,0.25); margin-top: 0.2rem;
}

/* ── Demo Banner ──────────────────────────────────────── */
.demo-banner {
    position: fixed; bottom: 0; left: 0; right: 0;
    background: var(--dark);
    border-top: 1px solid var(--border-dark);
    color: var(--text-inverse);
    padding: 0.5rem 0;
    z-index: 1000;
}
.demo-banner-inner {
    display: flex; align-items: center;
    justify-content: center; gap: 1.25rem;
    font-size: 0.78rem;
}
.demo-banner span { font-weight: 500; color: var(--text-inverse-muted); }
.demo-banner a {
    background: var(--accent); color: #fff;
    padding: 0.35rem 1.25rem; border-radius: var(--radius-pill);
    font-weight: 600; font-size: 0.72rem;
    transition: all 0.3s var(--ease); white-space: nowrap;
}
.demo-banner a:hover { opacity: 0.88; }

/* ── Urgency Interstitial ─────────────────────────────── */
.urgency-section {
    background: var(--dark);
    color: var(--text-inverse);
    position: relative;
    overflow: hidden;
}
.urgency-section::before {
    content: '';
    position: absolute;
    width: 600px; height: 600px;
    left: -150px; bottom: -200px;
    background: radial-gradient(circle, var(--accent) 0%, transparent 70%);
    opacity: 0.08;
    pointer-events: none;
}
.urgency-inner {
    position: relative; z-index: 1;
    max-width: 640px;
    margin: 0 auto;
    text-align: center;
}
.urgency-inner h2 {
    color: var(--text-inverse);
    font-style: italic;
    margin-bottom: 1.25rem;
}
.urgency-inner p {
    font-size: 1.05rem;
    line-height: 1.8;
    color: rgba(238,238,234,0.72);
    margin-bottom: 0;
}

/* ── AI Visibility Section ────────────────────────────── */
.ai-section {
    background: linear-gradient(135deg, var(--dark) 0%, var(--dark-elevated) 100%);
    color: var(--text-inverse);
    position: relative;
    overflow: hidden;
}
.ai-section::after {
    content: '';
    position: absolute;
    inset: 0;
    background-image:
        linear-gradient(rgba(255,255,255,0.015) 1px, transparent 1px),
        linear-gradient(90deg, rgba(255,255,255,0.015) 1px, transparent 1px);
    background-size: 40px 40px;
    pointer-events: none;
}
.ai-section .container { position: relative; z-index: 1; }
.ai-section .section-header-light h2 { font-size: clamp(1.6rem, 4vw, 2.4rem); }
.ai-section .section-intro {
    color: var(--text-inverse-muted);
    max-width: 620px;
}
.ai-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1px;
    background: var(--border-dark);
    border: 1px solid var(--border-dark);
    border-radius: var(--radius-lg);
    overflow: hidden;
    margin-top: 1rem;
}
.ai-feature {
    background: var(--dark-card);
    padding: 2.25rem 2rem;
    text-align: center;
    transition: background 0.4s var(--ease);
}
.ai-feature:hover { background: var(--dark-elevated); }
.ai-feature-icon {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 2rem;
    color: var(--accent-light);
    line-height: 1;
    margin-bottom: 1rem;
    display: block;
}
.ai-feature h3 {
    color: var(--text-inverse);
    margin-bottom: 0.5rem;
    font-size: 0.95rem;
}
.ai-feature p {
    font-size: 0.85rem;
    line-height: 1.65;
    color: var(--text-inverse-muted);
    margin-bottom: 0;
}
.ai-cta-row {
    text-align: center;
    margin-top: 2.5rem;
}
.ai-cta-row p {
    font-size: 0.82rem;
    color: var(--text-inverse-muted);
    font-style: italic;
}
.ai-cta-row a {
    display: inline-block;
    background: var(--accent);
    color: #fff;
    font-size: 0.85rem;
    font-weight: 600;
    padding: 0.7rem 1.8rem;
    border-radius: var(--radius);
    margin-top: 0.75rem;
    transition: all 0.3s var(--ease);
}
.ai-cta-row a:hover { transform: translateY(-2px); opacity: 0.9; }

/* ═══════════════════════════════════════════════════════════
   DESIGN FAMILIES — vertical-specific typography & feel
   Applied via <body class="family-{name}">
   ═══════════════════════════════════════════════════════════ */

/* ── TRADE: Bold, industrial ─────────────────────────────
   Roofing · HVAC · Plumbing · Electrical · Foundation
   Garage Door · Concrete · Septic · Towing · Restoration */

body.family-trade {
    --font-display: 'DM Sans', system-ui, -apple-system, sans-serif;
    --font-body: 'DM Sans', system-ui, -apple-system, sans-serif;
    --radius: 6px;
    --radius-lg: 10px;
}
body.family-trade h1, body.family-trade h2 {
    font-style: normal;
    font-weight: 700;
    line-height: 1.05;
    letter-spacing: -0.03em;
}
body.family-trade h1 { font-size: clamp(2.6rem, 6.5vw, 4rem); }
body.family-trade h3 { font-weight: 700; text-transform: uppercase; font-size: 0.9rem; letter-spacing: 0.02em; }
body.family-trade .hero-badge { border-width: 2px; font-weight: 700; letter-spacing: 0.16em; }
body.family-trade .hero-divider { width: 56px; height: 3px; }
body.family-trade .service-card::before {
    font-family: var(--font-display);
    font-style: normal;
    font-weight: 700;
    opacity: 0.12;
}
body.family-trade .proof-number { font-family: var(--font-display); font-style: normal; font-weight: 700; }
body.family-trade .section-label { font-weight: 700; letter-spacing: 0.2em; }
body.family-trade .footer-name { font-style: normal; font-weight: 700; letter-spacing: -0.01em; }
/* Kill noise overlay for trade — too editorial */
body.family-trade::after { display: none; }

/* ── PROFESSIONAL: Authoritative serif ───────────────────
   Personal Injury Law · Criminal / DUI · Family Law */

body.family-professional {
    --font-display: 'Playfair Display', Georgia, 'Times New Roman', serif;
    --font-body: 'Source Sans 3', 'Source Sans Pro', system-ui, sans-serif;
    --radius: 4px;
    --radius-lg: 8px;
}
body.family-professional h1, body.family-professional h2 {
    font-style: italic;
    font-weight: 500;
    line-height: 1.1;
    letter-spacing: -0.01em;
}
body.family-professional h1 { font-size: clamp(2.6rem, 6.5vw, 4.2rem); }
body.family-professional h3 {
    font-family: var(--font-body);
    font-weight: 600;
    font-size: 1rem;
    letter-spacing: 0;
}
body.family-professional .hero { padding: 9rem 0 8rem; }
body.family-professional .hero-badge {
    border-color: rgba(255,255,255,0.12);
    font-weight: 500;
    letter-spacing: 0.22em;
}
body.family-professional .hero-divider { width: 40px; height: 1px; }
body.family-professional .service-card::before {
    font-family: var(--font-display);
    font-style: italic;
    font-weight: 400;
}
body.family-professional .proof-number { font-family: var(--font-display); }
body.family-professional .section-label { letter-spacing: 0.22em; font-weight: 600; }
body.family-professional .trust-item h3::before { width: 20px; }
body.family-professional .footer-name { font-family: var(--font-display); font-weight: 500; }
body.family-professional .contact-form-card h3 { font-family: var(--font-display); font-weight: 500; }
/* Noise overlay at lower intensity for professional */
body.family-professional::after { opacity: 0.012; }

/* ── WELLNESS: Soft, modern ──────────────────────────────
   Dental · Med Spa · Healthcare */

body.family-wellness {
    --font-display: 'Plus Jakarta Sans', system-ui, -apple-system, sans-serif;
    --font-body: 'Plus Jakarta Sans', system-ui, -apple-system, sans-serif;
    --radius: 14px;
    --radius-lg: 20px;
    --radius-pill: 100px;
    --surface: #fefefe;
    --surface-warm: #f7f5f2;
}
body.family-wellness h1, body.family-wellness h2 {
    font-style: normal;
    font-weight: 600;
    line-height: 1.12;
    letter-spacing: -0.025em;
}
body.family-wellness h1 { font-size: clamp(2.4rem, 6vw, 3.8rem); }
body.family-wellness h3 { font-weight: 600; font-size: 1.05rem; letter-spacing: -0.01em; }
body.family-wellness .hero { padding: 7rem 0 6rem; }
body.family-wellness .hero-badge {
    border-radius: var(--radius-pill);
    border-color: rgba(255,255,255,0.15);
    font-weight: 500;
}
body.family-wellness .hero-divider { width: 40px; height: 2px; border-radius: 1px; }
body.family-wellness .service-card {
    padding: 2.5rem 2.25rem;
}
body.family-wellness .service-card::before {
    font-family: var(--font-display);
    font-style: normal;
    font-weight: 600;
    opacity: 0.1;
}
body.family-wellness .service-card:hover { background: #f9f7f4; }
body.family-wellness .proof-number { font-family: var(--font-display); font-style: normal; font-weight: 600; }
body.family-wellness .section-label { font-weight: 600; letter-spacing: 0.15em; }
body.family-wellness .trust-item h3::before { width: 28px; height: 2px; border-radius: 1px; }
body.family-wellness .footer-name { font-style: normal; font-weight: 600; }
body.family-wellness .contact-form-card {
    border-radius: var(--radius-lg);
    box-shadow: 0 20px 60px -12px rgba(0,0,0,0.06);
}
body.family-wellness .contact-form-card h3 { font-style: normal; font-weight: 600; }
body.family-wellness .cta-phone, body.family-wellness .cta-call {
    border-radius: var(--radius-pill);
}
body.family-wellness .cta-secondary { border-radius: var(--radius-pill); }
/* No noise overlay for wellness — too harsh */
body.family-wellness::after { display: none; }
/* Soften the hero grid texture */
body.family-wellness .hero::after { opacity: 0; }

/* ── HOME: Friendly, approachable ────────────────────────
   Cleaning · Remodeling · Landscaping · Pool · Fencing
   Exterior · Moving · Pest Control · Handyman · Solar
   Appliance Repair */

body.family-home {
    --font-display: 'Space Grotesk', system-ui, -apple-system, sans-serif;
    --font-body: 'Inter', system-ui, -apple-system, sans-serif;
    --radius: 10px;
    --radius-lg: 14px;
}
body.family-home h1, body.family-home h2 {
    font-style: normal;
    font-weight: 600;
    line-height: 1.1;
    letter-spacing: -0.02em;
}
body.family-home h1 { font-size: clamp(2.5rem, 6.5vw, 4rem); }
body.family-home h3 { font-weight: 600; font-size: 1rem; }
body.family-home .hero-badge { font-weight: 600; }
body.family-home .service-card::before {
    font-family: var(--font-display);
    font-style: normal;
    font-weight: 600;
    opacity: 0.1;
}
body.family-home .proof-number { font-family: var(--font-display); font-style: normal; font-weight: 700; }
body.family-home .section-label { font-weight: 600; letter-spacing: 0.16em; }
body.family-home .footer-name { font-style: normal; font-weight: 600; }
body.family-home .contact-form-card h3 { font-style: normal; font-weight: 600; }
/* Subtle noise is fine for home — keeps warmth */
body.family-home::after { opacity: 0.014; }

/* ── Responsive ────────────────────────────────────────── */
@media (max-width: 1024px) {
    section { padding: 5rem 0; }
    .grid-services { grid-template-columns: 1fr; }
    .contact-wrapper { grid-template-columns: 1fr; }
    .footer-grid { flex-direction: column; text-align: center; }
    .footer-links { justify-content: center; }
    .footer-powered p { text-align: center; }
    .ai-grid { grid-template-columns: 1fr; }
}
@media (max-width: 768px) {
    .container { padding: 0 1.25rem; }
    .hero { padding: 5.5rem 0 5rem; }
    .hero .container { text-align: center; }
    .hero-ctas { justify-content: center; flex-direction: column; align-items: center; }
    .cta-phone, .cta-secondary { width: 100%; justify-content: center; max-width: 300px; }
    .hero-divider { margin-left: auto; margin-right: auto; }
    .hero-tagline { margin-left: auto; margin-right: auto; }
    section { padding: 4rem 0; }
    .proof-bar { margin-top: -2rem; }
    .proof-grid { gap: 2rem; padding: 1.5rem 2rem; }
    .proof-number { font-size: 1.5rem; }
    .trust-grid { grid-template-columns: 1fr; }
    .reviews-quotes { grid-template-columns: 1fr; }
    .demo-banner-inner { flex-direction: column; gap: 0.4rem; font-size: 0.72rem; }
    .demo-banner a { width: 100%; text-align: center; max-width: 240px; }
}
@media (max-width: 480px) {
    .container { padding: 0 1rem; }
    .proof-grid {
        gap: 1.25rem; flex-direction: column;
        padding: 1.25rem; align-items: center;
    }
    .area-cities span { padding: 0.35rem 0.9rem; font-size: 0.78rem; }
    .contact-form-card { padding: 1.5rem; }
    .service-card { padding: 1.75rem 1.5rem; }
}